Ultra Lochi Launch
While working at Beyond Clothing I oversaw the creation of many campaigns including product launches. These are some of the assets from the Ultra Lochi jacket launch campaign.
SMS Media gif & Organic social/paid social ad
Informational card send to people that received the jacket for product seeding
Newsletter
Beyond Educational Material
Brevity & clarity were the biggest challenges for Beyond Clothing when I started working there. As part of the brand redefinition/update I reestablished how the main concept of the product was presented to the consumer, as well as created taglines & value propositions to aid it.
Beyond Clothing makes a expedition layering system that can safely put people in environments all across the globe in 5 layers or less. Previously the only graphics related to this were a single grid that can be very useful as long as you already knew what to do with it. Redistributing it into a more visual representation of the environments with that system makes it much quicker to digest & navigate.
Beyond Brand Guide
When I started at Beyond, their only brand guidelines were logo usage and typefaces. I analyzed past creative, then I combined trends that I saw with the new creative strategy that I developed to create a holistic brand guide with the Director of Marketing. See the full breadth of my work at Beyond here
Internal use of the brand guide is just as important as external use, and so as a part of the brand guide educational assets were created for company history, ethos, audience, & more.
In tandem with company leadership we created ethos guiding statements
In redefining the brand visual language, I changed how the environments that the clothes can take you to are represented. Aiding in a quicker visual recognition of target environments and the associated layers. See more about altering Beyond’s Education Material
